We live in a century where if your company does not have a website then you are not able to compete in the market. In Australia, even brick and mortar stores need to integrate your business if you are in Australia. For most established firms, integration is working quite well as opposed to running both your real and online stores separately. For new companies or companies that have not yet integrated, here are some of the things you are missing out on;
If you have not yet linked your online store to your real store using an e-commerce platform, you should know that you are disadvantaged. First of all, your competitor is enjoying a straightforward time running their business compared to you who still has to use the old methods. Remember that modern shoppers are more of digital and if you want your business to experience profit and continuity, you need to ensure that you integrate.
Proper data management
With integration comes digital record keeping which is automatic. With your e-commerce platform providing the database, all kinds of sales activities are recorded. Remember that when integrating, you are bringing your real store and virtual store under one digital management system. That requires you to link your devices like a cash register or barcode readers to the software.
Easy inventory management
One crucial advantage of integration especially using a platform like Shopify is the greater inventory management system. Remember that when you are integrating and merging your business to operate as one, you should be willing to go all digital. That means you need to know that you are only creating an alternative for your customers and not opening a new business. That is why; you need to ensure that whatever you have in real stock is reflected on your platform.
When you use an omnichannel retail system, you will realize that you will be more accessible to your customer’s reviews as the admin. This usually is helpful information that can be used to adjust to satisfy the customers. Additionally, you will be in a better position to keep in touch with your customers by sending those emails notifying them what’s new.
When you want to be able to survive in the market today, you need to consider integrating. Additionally, you have to ensure that you use the right e-commerce platform when launching your company. For a better explanation, research before making your first move.
— RetailWire.com (@retailwire) March 20, 2019